Kindle Unlimited vs. the Naysayers #PoweredByIndie

Images from ShutterStock

Images from ShutterStock

KINDLE UNLIMITED: CURRENT STATUS

Back in January, Kindle Unlimited had taken a little dip (which happens every holiday season), and the naysayer propaganda was in full force.

It’s now October. For the year 2016, Kindle Unlimited has beaten the propaganda.

  • Paying $0.00497 per KENP page read for September, Kindle Unlimited has been amazingly stable since February.  That’s 8 months strong.
  • Presently at a relative high of nearly half a penny per Kindle page read, the payout hasn’t suffered the continual drop that had been predicted. There have been some pleasant jumps, and not just with the September payout.
  • Here’s another cool fact: There are now 1.4 million books enrolled in Kindle Unlimited. There were 860,000 books enrolled in February, 2015.  That’s an increase of over half a million books in 1.5 years (a 60% increase). Remember all the stories about indie authors running for the hills? The data shows otherwise.
  • My favorite number is $15.9 million. That’s the KDP Select Global Fund for September, 2016, another of many record highs. Amazon continues to pay more and more money in Kindle Unlimited royalties. Amazon will pay close to $200,000,000 in royalties for Kindle Unlimited and Amazon Prime borrows for the year 2016 (that’s aside from the royalties for the sales of those books; we’re just talking borrows), and that’s in addition to what they pay for All-Star bonuses (that’s right, the All-Star bonus isn’t taken out of the Global Fund, it’s paid in addition to it; I asked KDP about this specific point).

$200 million in royalties for Kindle Unlimited pages read in one year: That’s a significant share of the e-book market, and a rather indie-friendly share, too.

The continued rise in the KDP Select Global Fund and a fairly stable payout of just under a half-penny per page (though it will probably take its usual dip in December and January, and then likely return next February) suggest that the Kindle Unlimited customer base continues to grow. A great sign.

With 1.4 million books to choose from, with nearly 50,000 added just in the last 30 days, there is also growing competition for this customer base. The way to deal with the increased competition is to keep writing, try to write better, and try to improve your marketing skills. Competition is a good sign. It helps to bring in more customers, and it shows that this market is worth competing for. Good writing and marketable ideas help to provide good long-term prospects.

Celebrate Great Indie Writing with the #PoweredByIndie Hashtag in October, 2016

You can find some great indie writing in Kindle Unlimited, for example.

Many of those 1.4 million books were self-published. There are 100,000 or so traditionally published books in the mix, too; it’s not exclusive to self-publishing. But indie authors have really helped to make Kindle Unlimited strong enough to attract and grow a significant customer base.

Kindle Unlimited, in a strong way, really is #PoweredByIndie. But we must also give credit to Harry Potter, Hunger Games, Amazon’s imprints, and other great titles, too, to help attract customers. It’s great writing that attracts customers, regardless of how it is published.

Strive for great writing and good things are bound to happen.

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Kindle Unlimited Pages Read, May, 2016

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Image from ShutterStock.

PAGES READ FOR MAY, 2016

For May, 2016, Kindle Unlimited pages read paid $0.004686 per page, which is down 5% from April’s rate of $0.00495663.

Since the per-page rate was up nearly 5% in April compared to March, it’s basically just come back to where it had been.

However, it’s still considerably up compared to January’s rate of $0.00411.

Kindle Unlimited continues to thrive, as the KDP Select Global Fund has risen to $15.3M for May, 2016 (compared to $14.9M for April).

(Sorry I haven’t been active lately with my blog. I’m caught up in more projects than normal. But I’ll continue to update Kindle Unlimited payments. Hopefully, in the coming weeks, I will get back to blogging more regularly.)

Write happy, be happy. :-)

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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How Much Did Kindle Unlimited Pay per Page Read in April, 2016? (Good News)

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Image from ShutterStock.

KINDLE UNLIMITED PAGES READ: APRIL, 2016

The Kindle Unlimited per-page rate improved nearly 4% up to $0.00495663 for April, 2016. (Compare this to $0.00477885 for March, 2016.)

This is up 21% over January’s rate of $0.00411. A nice trend.

The KDP Select Global Fund held steady at $14.9M for April, 2016 (identical to March).

The improved per-page rate and steady global fund are positive indicators. The nearly $15M per month global fund is a huge amount paid out in royalties to indie authors (and that’s on top of royalties for sales). The per-page rate has almost returned to half a penny per page. When many critics have predicted a drop below $0.004 to come fast, the payment has nearly returned to $0.005.

These trends are consistent with seasonal effects of the original Kindle Unlimited version as well as the original Prime KOLL borrows back before Kindle Unlimited was introduced. The payments for borrows were always lower during the holidays and increased significantly afterward.

In other countries:

  • United Kingdom: £0.00315 per page (British pounds).
  • Germany: €0.00333 per page (Euro).
  • Canada: $0.00487 per page (Canadian dollars).
  • India: ₹0.108 per page (Indian rupees).
  • Brazil: R$0.0114 per page (Brazilian Real).

Write happy, be happy. :-)

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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How Much Did Amazon Pay for Pages Read in July, 2015?

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Image from ShutterStock.

KENP: PAYMENT FOR PAGES READ

Amazon KDP is paying $0.005779 per page read for KDP Select books in July, 2015.

The payment for KENP is right on the money: almost exactly the expected $0.0058 per page read.

(The prediction came from the $11M KDP Select Global Fund divided by the 1.9B pages read in June, 2015.)

Here are a few examples of how to interpret the payout for KENP:

  • A book with a KENPC of 225 pages earns $1.30 when read to 100%. That’s what it takes to earn the same as in previous months. (But remember, a print book with 150 pages or so might have a KENPC of 225 pages. The way that a ‘page’ is defined is fairly generous, except for fixed-format books.)
  • A book with a KENPC of 100 pages earns $0.58 when read to 100%.
  • A book with a KENPC of 400 pages earns $2.31 when read to 100%.
  • A book with a KENPC of 700 pages earns $4.04 when read to 100%.
  • Just multiply your KENPC by 0.005779.

Of course, not all books are read to 100%.

The new payout appears to favor longer books, but only when you compare the new payout to the old payout.

If you forget how it used to be and ask yourself, “How long a book should I write?” it really doesn’t favor longer books. Whether you write 300 pages as a single book or 6 books, you get paid the same amount per page read.

The only difference between short and long books is reader engagement. In which case are you more likely to get more pages read?

Paying per page, the new system really favors reader engagement.

There were 1.9B pages read in June, 2015, which led to a prediction of $0.0058 per page, and now in July we find that the actual payout is almost identical to the prediction.

What does this mean?

  • Evidently, there wasn’t much abuse of the new system (or most of the attempts were caught red-handed). The old system suffered from ways to abuse the system, whereas the new system requires actually reading pages (and Amazon can surely catch attempts to fool the system). If there were significant abuse, the payout should have been significantly affected, but it wasn’t.
  • The coming months will tell, but I take this as a positive indicator. Authors now expect to earn approximately $0.0058 per page when they enroll their books in KDP Select. With this strong expectation now reinforced by the first payout, I don’t expect this to change significantly in the future. Amazon has long paid about $1.30 to $1.40 per borrow, which translates to $0.0058 per page with the new system. This seems to be a steady-state solution. If you feel otherwise, all you need to do is wait a few months and time will show whether or not this is right.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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New Kindle Unlimited Survey for Authors (Got a Minute?)

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Image from ShutterStock.

KINDLE UNLIMITED 2.0: BETTER OR WORSE?

Here a few quick questions about the new Kindle Unlimited policy.

If you’re an author, please complete this brief survey. You can view the results after you vote.

(If you’re not an author, you can still view the results without voting. Just click where it says, “View results.”)

Kindle Unlimited now pays royalties to KDP Select books based on pages read (KENP read) instead of a flat rate per borrow.

Do you like the new Kindle Unlimited policy or the old policy better?

Which of the following options best describes your reaction to the new Kindle Unlimited pages read policy?

The best way to track whether or not the total number of KDP Select books is increasing or decreasing is to periodically check the enrollment numbers at Amazon. (This way you can also check on specific categories.)

This survey will remain available. Feel free to return and check the results after more authors have taken it.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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