Kindle Unlimited above Half a Penny per Page 3 Months in a Row!

Image from ShutterStock.

Image from ShutterStock.

KINDLE UNLIMITED

The Kindle Unlimited KENP per-page rate for December, 2016 is $0.00524.

That makes three months in a row that it stayed above half a penny per page.

Amazingly, the per-page rate didn’t drop during the holiday season. That’s great news.

At the same time, the KDP Select Global Fund has risen from $16.3M to $16.8M.

It’s a nice trend that the global fund continues to rise, while the per-page rate is holding steady at a plateau above half a penny per page.

Copyright © 2017

Chris McMullen

Kindle Unlimited Per-page Rates for 2016

ku-per-page-2016

Kindle Unlimited rates (in dollars) for KENP pages read in 2016

WHAT DID KINDLE UNLIMITED PAY FOR PAGES READ IN 2016?

In 2016, Kindle Unlimited began by paying just over $0.004 per KENP page read, but finished strong, paying over $0.005 per KENP page read in the final months, showing a steady increase over the last four months.

Here is a breakdown by month, from January, 2016 thru November, 2016 (in dollars):

January 0.00411
February 0.00479
March 0.004779
April 0.004957
May 0.004686
June 0.004925
July 0.00481
August 0.004575
September 0.00497
October 0.00519
November 0.005375

The KDP Select Global Fund showed continued growth throughout the year (the following figures are in millions of dollars):

January 15
February 14
March 14.9
April 14.9
May 15.3
June 15.4
July 15.5
August 15.8
September 15.9
October 16.2
November 16.3

This means that Amazon is paying approximately $186,000,000 in royalties for Kindle Unlimited (and Amazon Prime) pages read in 2016, just for KDP Select books (the traditionally published books in Kindle Unlimited evidently receive a separate payout), and that’s on top of the royalties that they receive for sales.

Actually, Amazon paid even more money because on top of the $186,000,000 they also pay All-Star bonuses (when I inquired, KDP informed me that the All-Star bonuses are paid separate from the global fund).

Paying nearly $200 million in royalties for borrows (primarily) through Kindle Unlimited, this is a very significant share of the royalties paid for e-books.

The KDP Select Global Fund continues to rise (now over $16 million per month), and the per-page rate has also steadily risen the past four months. This data suggests that Kindle Unlimited is growing stronger. Of course, the number of e-books enrolled in Kindle Unlimited also continues to rise (across most categories) significantly.

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Kindle Unlimited vs. the Naysayers #PoweredByIndie

Images from ShutterStock

Images from ShutterStock

KINDLE UNLIMITED: CURRENT STATUS

Back in January, Kindle Unlimited had taken a little dip (which happens every holiday season), and the naysayer propaganda was in full force.

It’s now October. For the year 2016, Kindle Unlimited has beaten the propaganda.

  • Paying $0.00497 per KENP page read for September, Kindle Unlimited has been amazingly stable since February.  That’s 8 months strong.
  • Presently at a relative high of nearly half a penny per Kindle page read, the payout hasn’t suffered the continual drop that had been predicted. There have been some pleasant jumps, and not just with the September payout.
  • Here’s another cool fact: There are now 1.4 million books enrolled in Kindle Unlimited. There were 860,000 books enrolled in February, 2015.  That’s an increase of over half a million books in 1.5 years (a 60% increase). Remember all the stories about indie authors running for the hills? The data shows otherwise.
  • My favorite number is $15.9 million. That’s the KDP Select Global Fund for September, 2016, another of many record highs. Amazon continues to pay more and more money in Kindle Unlimited royalties. Amazon will pay close to $200,000,000 in royalties for Kindle Unlimited and Amazon Prime borrows for the year 2016 (that’s aside from the royalties for the sales of those books; we’re just talking borrows), and that’s in addition to what they pay for All-Star bonuses (that’s right, the All-Star bonus isn’t taken out of the Global Fund, it’s paid in addition to it; I asked KDP about this specific point).

$200 million in royalties for Kindle Unlimited pages read in one year: That’s a significant share of the e-book market, and a rather indie-friendly share, too.

The continued rise in the KDP Select Global Fund and a fairly stable payout of just under a half-penny per page (though it will probably take its usual dip in December and January, and then likely return next February) suggest that the Kindle Unlimited customer base continues to grow. A great sign.

With 1.4 million books to choose from, with nearly 50,000 added just in the last 30 days, there is also growing competition for this customer base. The way to deal with the increased competition is to keep writing, try to write better, and try to improve your marketing skills. Competition is a good sign. It helps to bring in more customers, and it shows that this market is worth competing for. Good writing and marketable ideas help to provide good long-term prospects.

Celebrate Great Indie Writing with the #PoweredByIndie Hashtag in October, 2016

You can find some great indie writing in Kindle Unlimited, for example.

Many of those 1.4 million books were self-published. There are 100,000 or so traditionally published books in the mix, too; it’s not exclusive to self-publishing. But indie authors have really helped to make Kindle Unlimited strong enough to attract and grow a significant customer base.

Kindle Unlimited, in a strong way, really is #PoweredByIndie. But we must also give credit to Harry Potter, Hunger Games, Amazon’s imprints, and other great titles, too, to help attract customers. It’s great writing that attracts customers, regardless of how it is published.

Strive for great writing and good things are bound to happen.

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section.