Marketing

Attract Pic

Book Marketing

There are millions of books to choose from; thousands in any genre or category. Only the top hundred thousand books sell once a day on average or better.

So how will your book ever get discovered? The answer is effective marketing.

This includes two parts: (1) marketability (the packaging—cover, blurb, and Look Inside—and content—writing and storyline that will lead to recommendations), to attract your target audience, and (2) marketing (your online and offline efforts to help people find your book), in order to reach your specific target audience.

Where to Begin?

  • Start with my free article, “Marketing: Why Isn’t It Working?” which provides a thorough introduction to important marketability and marketing concepts.
  • Marketing works best when you plan ahead. Check out, “Marketing Isn’t an Afterthought,” for a variety of pre-marketing ideas that can help give your book an edge.
  • One of the most important concepts of marketing is the notion of branding. I have two articles devoted to this: “Stages of Branding” and “The Four R’s of Branding.”
  • Browse the dozens of free articles below on a variety of topics, such as how to prepare for a reading or signing.
  • I created a free marketing opportunity called Read Tuesday. Check it out: readtuesday.com.

Free Articles

Marketing: Why Isn’t It Working?

https://chrismcmullen.wordpress.com/2013/09/10/marketing-why-isnt-it-working/

How to Hook Readers (Book Marketing Tips for Authors)

https://chrismcmullen.wordpress.com/2015/12/26/book-hook-sales-marketing-recipe-for-authors/

How to get 100,000 blog views (21 tips for better blogging)

https://chrismcmullen.wordpress.com/2015/02/07/how-to-get-100000-blog-views-21-blogging-tips/

https://chrismcmullen.wordpress.com/2015/06/14/how-to-market-a-book-with-a-blog/

How the Hashtag Do Authors Use Twitter? #pubtips

https://chrismcmullen.wordpress.com/2015/05/05/how-the-hashtag-do-authors-use-twitter-pubtips/

Advertising on Amazon with Amazon’s Marketing Services for KDP Select authors

https://chrismcmullen.wordpress.com/2016/04/15/kindle-unlimited-pages-read-march-2016/

https://chrismcmullen.wordpress.com/2015/05/20/advertising-on-amazon-with-ams-via-kdp-research-experience-tips/

https://chrismcmullen.wordpress.com/2015/03/14/advertising-books-with-ams-bookbub-ent-gr-fb-twitter-more/

https://chrismcmullen.wordpress.com/2015/03/01/advertising-on-amazon-ams-via-kdp-worth-it/

https://chrismcmullen.wordpress.com/2015/01/29/advertise-your-book-on-amazon-new-opportunity/

https://chrismcmullen.wordpress.com/2015/01/30/how-to-assess-your-ad-campaign-at-kindle-direct-publishing/

https://chrismcmullen.wordpress.com/2015/01/31/howwhere-does-your-ad-display-on-amazon/

https://chrismcmullen.wordpress.com/2015/02/01/how-do-you-target-an-ad-with-amazon-marketing-services/

https://chrismcmullen.wordpress.com/2015/01/29/tracking-views-at-amazon-finally/

https://chrismcmullen.wordpress.com/2015/02/03/sensible-advertising/

https://chrismcmullen.wordpress.com/2015/02/08/how-your-kdp-ad-on-amazon-might-be-better-than-you-think/

https://chrismcmullen.wordpress.com/2015/02/11/why-do-detail-page-views-exceed-clicks-kdp-select-ads/

Promote Your Kindle Countdown Deal or Select Free Promo (or Other Book Sale)

https://chrismcmullen.wordpress.com/2013/11/15/promote-kindle-countdown-deal-select-free-promo/

https://chrismcmullen.wordpress.com/2016/03/19/countdown-deals-and-kdp-select-free-promos-whats-the-current-status/

Offline Book Marketing

https://chrismcmullen.wordpress.com/2014/12/07/offline-book-marketing/

Most Valuable Marketing Tools for Self-Published Authors

https://chrismcmullen.wordpress.com/2014/06/22/most-valuable-marketing-tools-for-self-published-authors/

Marketing Children’s Books

https://chrismcmullen.wordpress.com/2014/04/25/marketing-childrens-books/

https://chrismcmullen.wordpress.com/2014/06/03/childrens-categories-marketing-kindle/

Audio Book: Reach Ears as well as Eyes

https://chrismcmullen.wordpress.com/2015/04/19/audio-book-reach-ears-as-well-as-eyes/

Put a Video Trailer on Amazon’s Author Central

https://chrismcmullen.wordpress.com/2015/05/05/put-a-video-trailer-on-amazons-author-central/

Build Buzz ! Cover Reveal ! Book Launch

https://chrismcmullen.wordpress.com/2014/12/12/build-buzz-cover-reveal-book-launch/

Bookmarks (Better than Business Cards for Authors)

https://chrismcmullen.wordpress.com/2014/08/09/bookmarks-better-than-business-cards-for-authors/

Who Reads a Blog?

https://chrismcmullen.wordpress.com/2014/12/11/who-reads-a-blog/

The Transition from Newbie Indie to Complete Author Package

https://chrismcmullen.wordpress.com/2013/12/01/the-transition-from-newbie-indie-to-complete-author-package/

What Makes People Buy Books?

https://chrismcmullen.wordpress.com/2013/06/19/what-makes-people-buy-books/

How Do People Buy Books?

https://chrismcmullen.wordpress.com/2013/12/13/how-do-people-buy-books/

Pre-Marketing Ideas

https://chrismcmullen.wordpress.com/2013/03/23/marketing-isnt-an-afterthought/

Target Your Audience

https://chrismcmullen.wordpress.com/2013/09/27/how-to-reach-your-target-audience-marketing-for-authors/

https://chrismcmullen.wordpress.com/2013/09/15/target-your-audience/

Book Marketing Magic: What You Can Learn from Amazon

https://chrismcmullen.wordpress.com/2015/07/10/book-marketing-magic-what-you-can-learn-from-amazon/

Building Credibility as an Author

https://chrismcmullen.wordpress.com/2014/01/08/building-credibility-as-an-author/

Cost-Benefit Analysis

https://chrismcmullen.wordpress.com/2013/04/16/cost-benefit-analysis-for-marketing-books/

Selling More than Just a Book

https://chrismcmullen.wordpress.com/2014/04/21/authors-what-are-you-selling/

Effective Book Marketing – Part 1

https://chrismcmullen.wordpress.com/2013/04/12/effective-book-marketing-part-1/

Effective Book Marketing – Part 2

https://chrismcmullen.wordpress.com/2013/04/13/effective-book-marketing-part-2/

Effective Book Marketing – Part 3

https://chrismcmullen.wordpress.com/2013/04/14/effective-book-marketing-part-3/

Book Marketing through Paid Advertisements

https://chrismcmullen.wordpress.com/2013/10/17/book-marketing-through-paid-advertisements/

Advertising Options for Book Sales

https://chrismcmullen.wordpress.com/2013/10/16/paid-advertising-options-for-book-sales/

The Value of Marketing Books

https://chrismcmullen.wordpress.com/2013/12/14/the-value-of-marketing-books/

A Different Kind of Book Marketing

https://chrismcmullen.wordpress.com/2013/12/06/a-different-kind-of-book-marketing/

Stages of Branding

https://chrismcmullen.wordpress.com/2013/04/26/stages-of-branding/

The Four R’s of Branding

https://chrismcmullen.wordpress.com/2013/03/15/marketing-the-4-rs-of-branding/

Marketing with a Blog

https://chrismcmullen.wordpress.com/2014/02/08/marketng-with-a-blog/

Book Contests & Giveaways

https://chrismcmullen.wordpress.com/2014/02/16/book-contests-giveaways/

https://chrismcmullen.wordpress.com/2015/02/27/my-experience-with-amazon-goodreads-giveaways/

Review Copies

https://chrismcmullen.wordpress.com/2013/09/18/review-copies/

Sales Psychology for Authors

https://chrismcmullen.wordpress.com/2014/04/07/sales-psychology-for-authors/

The Critical Book Sales / Marketing Chain

https://chrismcmullen.wordpress.com/2014/04/05/the-critical-book-sales-marketing-chain/

Selfless Promotion

https://chrismcmullen.wordpress.com/2014/01/05/selfless-promotion/

Too Many Clicks: Driving Traffic to Your Book’s Detail Page

https://chrismcmullen.wordpress.com/2013/11/22/driving-traffic-to-your-book-detail-page/

Content Is King

https://chrismcmullen.wordpress.com/2014/04/12/content-is-king/

Marketing Books around Strengths and Weaknesses

https://chrismcmullen.wordpress.com/2014/01/10/marketing-books-around-strengths-and-weaknesses/

Newbie Author Book Marketing Mistakes

https://chrismcmullen.wordpress.com/2014/04/05/newbie-author-book-marketing-mistakes/

The Power of a Backlist

https://chrismcmullen.wordpress.com/2013/12/28/the-power-of-a-backlist/

The Publicity Paradox

https://chrismcmullen.wordpress.com/2013/11/10/book-author-publicity-paradox/

How to Create Book Publicity

https://chrismcmullen.wordpress.com/2013/11/05/how-to-create-book-publicity/

Build an Effective Author Website + Press Release

https://chrismcmullen.wordpress.com/2013/11/07/build-an-effective-author-website-press-release/

Visual Branding for Small Businesses and Authors

https://chrismcmullen.wordpress.com/2013/06/23/visual-branding-for-small-business-and-authors/

Character Marketing

https://chrismcmullen.wordpress.com/2013/05/12/character-marketing-sherlock-holmes/

Branding Distinction for Authors

https://chrismcmullen.wordpress.com/2013/04/30/branding-distinction-for-authors/

Branding Sounds for Authors

https://chrismcmullen.wordpress.com/2013/07/10/branding-sounds-for-authors/

Book Marketing: The Power of Perception

https://chrismcmullen.wordpress.com/2013/09/14/book-marketing-the-power-of-perception/

Creative Marketing Ideas for Books

https://chrismcmullen.wordpress.com/2013/12/24/creative-marketing-ideas-for-books/

Online Marketing: Feel Like a Dog Chasing its Tail?

https://chrismcmullen.wordpress.com/2013/09/21/online-marketing-feel-like-a-dog-chasing-its-tail/

Authorpreneur vs. Writing Artist

https://chrismcmullen.wordpress.com/2014/02/01/authorpreneur-vs-writing-artist/

Comparing Commercial Marketing to Book Marketing

https://chrismcmullen.wordpress.com/2013/07/01/comparing-commercial-marketing-to-book-marketing-what-can-we-learn/

Selling Books Directly

https://chrismcmullen.wordpress.com/2013/08/25/selling-books-directly/

Why Should People Buy Your Books?

https://chrismcmullen.wordpress.com/2013/06/26/marketing-books-branding/

The Short Link to Amazon

https://chrismcmullen.wordpress.com/2013/02/22/the-short-link-to-amazon-books-why-doesnt-everyone-know-this/

Authors: You’re not Selling Books

https://chrismcmullen.wordpress.com/2013/06/20/authors-youre-not-selling-books/

There Is No ‘I’ in Author

https://chrismcmullen.wordpress.com/2013/06/17/there-is-no-i-in-author/

The Writer’s Enemy

https://chrismcmullen.wordpress.com/2013/09/12/the-writers-enemy/

Goofy Branding

https://chrismcmullen.wordpress.com/2013/08/23/goofy-branding/

Is It All Just a Popularity Contest?

https://chrismcmullen.wordpress.com/2013/09/08/marketing-a-popularity-contest/

Book Pricing Strategies

https://chrismcmullen.wordpress.com/2013/05/18/book-pricing-strategies/

Book Reading or Signing

https://chrismcmullen.wordpress.com/2013/08/29/book-reading-or-signing/

Marketing the Wrong Element of Your Book

https://chrismcmullen.wordpress.com/2014/11/16/marketing-the-wrong-element-of-your-book/

Creating a Highly Marketable Fiction Book

https://chrismcmullen.wordpress.com/2013/11/23/creating-a-highly-marketable-fiction-book/

A Look at a Successful Fiction Marketer

https://chrismcmullen.wordpress.com/2013/12/01/a-look-at-a-successful-fiction-marketer/

An Example of Successful Nonfiction Marketability and Marketing

https://chrismcmullen.wordpress.com/2013/10/27/an-example-of-successful-nonfiction-marketability-and-marketing/

What Attracts Me to Blogs of Fiction Authors?

https://chrismcmullen.wordpress.com/2013/12/19/what-attracts-me-to-blogs-of-fiction-authors/

Comparing Book Marketing to Movies

https://chrismcmullen.wordpress.com/2013/07/17/comparing-book-marketing-to-movies/

The Person Behind the Words

https://chrismcmullen.wordpress.com/2013/06/23/the-person-behind-the-words/

Free Books with Goodreads Giveaways

https://chrismcmullen.wordpress.com/2013/08/20/free-books-with-goodreads-giveaways/

Artists Who Love Marketing – an Oxymoron?

https://chrismcmullen.wordpress.com/2013/03/29/artists-who-love-marketing-an-oxymoron/

Amazon, Disneyland, and Branding

https://chrismcmullen.wordpress.com/2013/08/15/amazon-disneyland-and-branding/

How to Sell Hundreds of Books a Day

https://chrismcmullen.wordpress.com/2013/10/26/how-to-sell-hundreds-of-books-a-day/

Marketing a Book Is Like Dating

https://chrismcmullen.wordpress.com/2014/01/06/marketing-a-book-is-like-dating/

The Effect of Attitude on Sales

https://chrismcmullen.wordpress.com/2013/05/03/sales-and-attitude/

https://chrismcmullen.wordpress.com/2014/06/29/eradicate-negativity-your-marketing-depends-on-it/

Facebook and Twitter Options at WordPress (and Why You Should Use Them)

https://chrismcmullen.wordpress.com/2013/10/19/facebook_and_twitter_options_at_wordpress/

Facebook Twitter WordPress Triangle: Double Posting OOPS!

https://chrismcmullen.wordpress.com/2013/10/24/facebook-twitter-wordpress-triangle-double-posting-oops/

Book Marketing Karma

https://chrismcmullen.wordpress.com/2014/12/19/book-marketing-karma/

The Secret to Success

https://chrismcmullen.wordpress.com/2013/05/06/secret-to-success-marketing/

How to Motivate More Amazon Follows

https://chrismcmullen.wordpress.com/2015/12/22/how-to-motivate-more-amazon-follows/

What to Do about Reviews Disappearing from Amazon (Proactive Solutions)

https://chrismcmullen.wordpress.com/2016/01/03/what-to-do-about-reviews-disappearing-from-amazon-proactive-solutions/

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