Self-Publishing Education & Textbooks on Kindle via Amazon KDP

Pattern Puzzles

KINDLE FOR EDUCATION & TEXTBOOK AUTHORS

Amazon recently added a quote from me to their KDP website for Education & Textbooks. Check it out here:

https://kdp.amazon.com/edu

(Thank you, Amazon.)

I started out self-publishing print books with CreateSpace in 2008. Back then, Kindle wasn’t a very good fit for most textbooks.

Textbooks tend to have many pictures, equations, bullet points, and other kinds of rich formatting, which makes the transition from print to Kindle a challenge.

Amazon’s solution to this problem is the Kindle Textbook Creator.

The main benefit of the Kindle Textbook Creator is convenience. It’s actually PDF friendly, and preserves the layout of your print book.

It’s good for textbooks and other books with many images or rich formatting. (It’s not good for a novel.)

The trade-off for convenience is that since one printed page fits on the Kindle screen, and since many customers have a fairly small screen, the e-book is designed to work with pinch-and-zoom, and it won’t be available on all devices.

There are other factors to consider, too. For example, using the Kindle Textbook Creator allows you to embed audio or video, which is great for educational books (but these features will only be available to customers who read your book on a third-generation or newer Kindle Fire device).

I have a free article on using the Kindle Textbook Creator:

https://chrismcmullen.wordpress.com/2015/01/23/how-to-use-amazons-new-kindle-textbook-creator-tutorial/

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Indie Author Earnings: Should You Be Worried?

Background image from ShutterStock.

Background image from ShutterStock.

INDIE AUTHOR EARNINGS (3rd Quarter, 2016)

The October, 2016 edition of the Author Earnings Report is out, and the surprising activity has sparked much speculation and debate.

Whereas the indie share of the e-book market has steadily climbed in the past, this last quarter of 2016 has shown a marked drop.

As a physicist, when I look at this data, what I see are several data points of continued growth, and a single point of decline. Thinking statistically, one data point isn’t significant.

These data points are a little different, though, when you consider that each “data point” consists of 3 months of data (it’s a quarterly report, roughly).

So the combined sales for three consecutive months show indie author earnings losing a significant share of the e-book market.

Three months is a long time in the e-book publishing industry.

And we’re heading into the big fourth quarter.

So if we could learn anything from the data, or if we could uncover a reason behind the drop, we might be able to use that information to make smarter publishing and marketing decisions this coming quarter.

Still, it’s a big IF, and the information begins with one data point. It’s not much to go on. But it’s the reason for ample speculation and debate on the topic.

ANY IDEAS?

If you simply read the comments on the Indie Author Report, or read any of the many articles that have been written on the topic, you’ll encounter possible explanations.

When I looked at the first graph of the Author Earnings Report, what instantly caught my eye was significant growth in the earnings of Amazon published e-books. Amazon actually has its own imprints (which are by invitation only, last time I checked). For indie authors, you can publish with Amazon if you land a deal with Kindle Scout.

The Indie Author Earnings Report actually discusses this very point. According to the report, KindleFirst had several bestsellers during the quarter, and there appears to be improvement among most of the Amazon published e-books (on average). (By Amazon published, I don’t mean KDP, I mean Amazon’s imprints, Kindle Scout, etc.)

Personally, I think it’s good for Amazon’s imprints to be doing well. I’ve read some of their e-books myself, and so I know that there are good books in there.

Amazon seems to think long-term, and this why Amazon seems to place a premium on customer satisfaction. If Amazon published e-books take a larger share of the e-book market and if this improves overall customer satisfaction, then it would help Amazon maintain (perhaps even grow) its large customer base. Presently, Amazon published books are in limited supply, so you shouldn’t run for the hills worried that they will suddenly saturate and dominate the marketplace. Amazon published e-books have shown a more up-and-down behavior (compared to previous steady growth of the indie share) in the past, too, so we really need more data to see if this will simply drop back down or if it’s really a new trend.

Another thing I see is Kindle Unlimited. Over the past three months, Amazon paid out $45 million in royalties for pages read of KDP Select books. (That’s in addition to royalties for sales, it’s on top of whatever Amazon pays for Harry Potter and other traditionally published books in Select, and it’s in addition to the All-Star bonuses. The $45 million is for KDP Select books, which Harry Potter is not part of, and Amazon published books might also be separate from it, though this last point I’ve never inquired about or considered until recently.)

That $45 million (it was paid as $15 million per month) over the past quarter is significant, and it’s separate from royalties for sales. There are significant indie royalties in the KDP Select Global Fund.

And guess what: Amazon published e-books are part of Kindle Unlimited. So if Amazon published e-books start pulling in more customers, this is good for Kindle Unlimited (which has shown continued growth, with the Global Fund rising from $10 to $15 million per month over the past year or more, and with the payout holding fairly steady just under half a penny per page read).

BEST SELLERS

One thing to remember is that bestsellers hold a significant share of the marketplace. As bestselling e-books switch from indie to traditional to small publisher to Amazon imprints, each share of the e-book marketplace can show a big swing.

For the millions of e-books that aren’t bestsellers, or aren’t even close to being bestsellers (and I’m talking overall bestsellers, or major category bestsellers, not subcategories), what’s true of the e-book market on average is less likely to be directly related to your own sales.

Another thing I know from interacting with authors regularly over the years is that EVERY SINGLE MONTH there is a large group of indie authors loudly complaining about how sales or borrows have suddenly dropped off in dramatic fashion. No doubt you’ll hear the stories from such a group this month, too, only now it will be natural to try to tie it to the latest author earnings report.

If you happen to be seeing a drop this month, it could be completely unrelated to whatever else is going on in the e-book marketplace. It’s very common for sales to drop off after 30 days, after 90 days, or on one random month where the algorithm throws in one of its change-ups that suddenly affects your books.

The best thing is to keep writing, keep marketing, learn new ways to market, thing long-term, and try your best to stay positive and productive (which will be your advantage over anyone who doesn’t).

AMAZON IS ACTIVELY PROMOTING INDIES. YES, RIGHT NOW.

I can offer some proof of this point.

Visit www.amazon.com/poweredbyindie. This dedicated Amazon page (at least for October, 2016) says Powered By Indies at the top.

Amazon is sponsoring #PoweredByIndie and has invited indie authors to participate this October. (I received an email about this from Amazon, and if you subscribe to KDP announcements, you probably did, too.)

Over the past years, Amazon has regularly highlighted stories of successful indie authors.

It appears to me that Amazon wants many indie authors to succeed, and no doubt many indie books have benefited from Amazon’s internal marketing and Amazon’s algorithm. Amazon tweaks their internal marketing (like customers-also-bought lists) and their algorithm periodically (the latter is usually intended to improve customer satisfaction in various ways, and is sometimes responsive to attempts to manipulate the algorithm). Even if Kindle sales are down for indie authors overall this last quarter, I still see Amazon as being very indie-friendly (compared to the much of the publishing industry, Amazon is rolling out the red carpet to indies).

Again, this is just a single data point. I’ll wait for more data, and I’ll continue to focus on writing and marketing, which will serve me well regardless of the future of the e-book market.

Good luck!

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Kindle Unlimited vs. the Naysayers #PoweredByIndie

Images from ShutterStock

Images from ShutterStock

KINDLE UNLIMITED: CURRENT STATUS

Back in January, Kindle Unlimited had taken a little dip (which happens every holiday season), and the naysayer propaganda was in full force.

It’s now October. For the year 2016, Kindle Unlimited has beaten the propaganda.

  • Paying $0.00497 per KENP page read for September, Kindle Unlimited has been amazingly stable since February.  That’s 8 months strong.
  • Presently at a relative high of nearly half a penny per Kindle page read, the payout hasn’t suffered the continual drop that had been predicted. There have been some pleasant jumps, and not just with the September payout.
  • Here’s another cool fact: There are now 1.4 million books enrolled in Kindle Unlimited. There were 860,000 books enrolled in February, 2015.  That’s an increase of over half a million books in 1.5 years (a 60% increase). Remember all the stories about indie authors running for the hills? The data shows otherwise.
  • My favorite number is $15.9 million. That’s the KDP Select Global Fund for September, 2016, another of many record highs. Amazon continues to pay more and more money in Kindle Unlimited royalties. Amazon will pay close to $200,000,000 in royalties for Kindle Unlimited and Amazon Prime borrows for the year 2016 (that’s aside from the royalties for the sales of those books; we’re just talking borrows), and that’s in addition to what they pay for All-Star bonuses (that’s right, the All-Star bonus isn’t taken out of the Global Fund, it’s paid in addition to it; I asked KDP about this specific point).

$200 million in royalties for Kindle Unlimited pages read in one year: That’s a significant share of the e-book market, and a rather indie-friendly share, too.

The continued rise in the KDP Select Global Fund and a fairly stable payout of just under a half-penny per page (though it will probably take its usual dip in December and January, and then likely return next February) suggest that the Kindle Unlimited customer base continues to grow. A great sign.

With 1.4 million books to choose from, with nearly 50,000 added just in the last 30 days, there is also growing competition for this customer base. The way to deal with the increased competition is to keep writing, try to write better, and try to improve your marketing skills. Competition is a good sign. It helps to bring in more customers, and it shows that this market is worth competing for. Good writing and marketable ideas help to provide good long-term prospects.

Celebrate Great Indie Writing with the #PoweredByIndie Hashtag in October, 2016

You can find some great indie writing in Kindle Unlimited, for example.

Many of those 1.4 million books were self-published. There are 100,000 or so traditionally published books in the mix, too; it’s not exclusive to self-publishing. But indie authors have really helped to make Kindle Unlimited strong enough to attract and grow a significant customer base.

Kindle Unlimited, in a strong way, really is #PoweredByIndie. But we must also give credit to Harry Potter, Hunger Games, Amazon’s imprints, and other great titles, too, to help attract customers. It’s great writing that attracts customers, regardless of how it is published.

Strive for great writing and good things are bound to happen.

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Celebrate Great Indie Writing #PoweredByIndie

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CELEBRATE GREAT INDIE BOOKS

Indie authors often support one another.

Wouldn’t it be wonderful if a giant company with huge marketing power took a month to highlight many wonderful indie authors?

We all know that Amazon gave indie authors a chance when they opened the self-publishing door. And Amazon occasionally highlights indie author success stories.

But now Amazon is actually celebrating great indie books for the month of October.

Check out Amazon’s Powered By Indie page:

  • Visit www.amazon.com/poweredbyindie.
  • Note the image text: Celebrating great writing.
  • There are 4905 Kindle e-books listed, including 154 new releases (and 5 coming soon).
  • Only about 1/3 are in Kindle Unlimited.

YOU, too, can celebrate great indie writing:

  • Use the #PoweredByIndie hashtag when you post related tweets (select stories will be shared).
  • This is a great time to post a list of indie books that you’ve enjoyed.
  • Or post what you love about being an indie author.
  • Share Amazon’s Powered By Indie webpage with other authors (and readers).
  • Read, read, read. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Write Selflessly… to Sell More Books #WriteWithCare

Selfless

SELFLESS WRITING

By selfless, I don’t mean giving away your books for free.

I mean a distinction between selfless versus selfish in how you go about the writing, publishing, and marketing.

Really, there aren’t two extremes: one who goes about this 100% selflessly or 100% selfishly. Everyone is apt to fall somewhere in between overall.

But let’s look at one possible extreme. Let’s label this as completely selfish (even though from some perspective, one might not agree with this label—don’t worry, we’ll explore this perspective, too):

  • Write whatever comes to mind.
  • Don’t write for a specific audience.
  • Write however you feel like writing.
  • Focus entirely on writing, if possible.
  • Give as little attention to formatting, cover design, marketing, etc. as possible.
  • Avoid interacting with readers or potential readers.

One way this might seem selfish is that you would be writing for you, not necessarily for the benefit of any particular reader. Will any readers actually appreciate what you’ve written?

Another way is that this ultra extreme example doesn’t entail learning or at least exploring the craft of writing itself, such as the elements of storytelling or characterization or making the writing flow.

Finally, this extreme is selfish in not wanting to meet or interact with readers, not to take a vested interest in marketing, not to add a personal touch to the reading experience, not to be willing to get out of one’s comfort zone with marketing, or to not want to take a more authoritative role in cover design, formatting, or the blurb.

Let’s compare with the other extreme, completely selfless (in a sense):

  • Considering your abilities, knowledge, experience, creativity, etc. and how to harness these to match up with real readers.
  • Thinking of ways to attract, engage, and please (or perhaps better, to wow) your audience from the front cover (the moment the reader lays eyes on your book) to the ending (that fulfilling climax and beyond). (Oh, yes! The writing and selling process is a romance, even if the book isn’t.)
  • Researching, learning, and exploring ways to apply elements of effective storytelling, characterization, communication, etc. with a style that suits your writing.
  • Looking beyond the writing itself, appreciating the challenge of trying to hook the reader with the cover and blurb, taking an interest in how the design of the book can supplement the feel of the story, and feeling motivated to share your passion with readers through marketing.
  • Wanting very much to meet readers and potential readers, and to interact with them.

To be fair, there is another perspective to consider.

If you write so much for the readers that you lose yourself… you sacrifice your own style… you write about topics that don’t strongly interest you… your writing goes against some of your own beliefs… you write in ways that you hear are best, but you don’t really believe in them… your motivation becomes to sell as many books as possible, whatever it takes… or worse, you engage in unscrupulous behavior to reach more readers… then you are apt to feel like you’ve sold out.

But somewhere in between is a happy medium, where the author retains a strong sense of identity, but where the author writes more selflessly, trying to put the author’s talents, experience, knowledge, background, style, etc. to effective use to please actual readers.

C.A.R.E.

  • C-are
  • A-bout
  • R-eaders’
  • E-xpectations

Back to the romance analogy with writing, publishing, and marketing, you don’t want a one-night stand. You’re looking for readers to commit to your book. Your series. So you need to commit to your readers. It’s mutual.

Think about how much you C.A.R.E. and how showing this impacts sales, not just now, but in the long run.

  • C.A.R.E. enough to make it easy for your audience to tell what kind of book you’ve written from a glance at your cover.
  • C.A.R.E. to dress your book up in an attractive cover, one that tells readers, “Hey! This author C.A.R.E.s.”
  • C.A.R.E. to stimulate the reader’s interest in the blurb, to not ruin the story for the reader by giving too much away, to show what kind of book the reader should expect.
  • C.A.R.E. to learn and perfect the craft of writing to become an effective storyteller, to create strong characters, to communicate clearly, etc.
  • C.A.R.E. to put the best possible book on the market, one that you will be proud of, one that readers will feel was well worth the money and time spent.
  • C.A.R.E. to find out what readers think, to meet readers, to interact with potential readers, to let your passion show, to get out of your comfort zone and help readers discover your book.
  • C.A.R.E. to think about how readers shop, how they will discover your book, what will pull the reader to your product page, what will make the reader take a chance on your book, how the beginning of the story will hook the reader, whether or not your story will engage the reader throughout, and whether your story is powerful enough to make the reader crave more.
  • C.A.R.E. to make your book so good that it leads to word-of-mouth recommendations.
  • Just C.A.R.E.

This works beyond writing books. How selfless do you write for social media? How selfless or selfish is your blog, for example? Is it meeting the needs of actual readers?

#WriteWithCare

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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How Much Did Kindle Unlimited Pay per Page Read in April, 2016? (Good News)

Image from ShutterStock.

Image from ShutterStock.

KINDLE UNLIMITED PAGES READ: APRIL, 2016

The Kindle Unlimited per-page rate improved nearly 4% up to $0.00495663 for April, 2016. (Compare this to $0.00477885 for March, 2016.)

This is up 21% over January’s rate of $0.00411. A nice trend.

The KDP Select Global Fund held steady at $14.9M for April, 2016 (identical to March).

The improved per-page rate and steady global fund are positive indicators. The nearly $15M per month global fund is a huge amount paid out in royalties to indie authors (and that’s on top of royalties for sales). The per-page rate has almost returned to half a penny per page. When many critics have predicted a drop below $0.004 to come fast, the payment has nearly returned to $0.005.

These trends are consistent with seasonal effects of the original Kindle Unlimited version as well as the original Prime KOLL borrows back before Kindle Unlimited was introduced. The payments for borrows were always lower during the holidays and increased significantly afterward.

In other countries:

  • United Kingdom: £0.00315 per page (British pounds).
  • Germany: €0.00333 per page (Euro).
  • Canada: $0.00487 per page (Canadian dollars).
  • India: ₹0.108 per page (Indian rupees).
  • Brazil: R$0.0114 per page (Brazilian Real).

Write happy, be happy. :-)

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Countdown Deals and KDP Select Free Promos: What’s the Current Status?

Image from ShutterStock.

Image from ShutterStock.

COUNTDOWN DEALS & KDP SELECT FREE PROMOS

WHAT’S THE VALUE IN 2016?

The effectiveness of Kindle Countdown Deals and free promos for e-books enrolled in KDP Select has changed over time.

In the beginning, when KDP Select free promos were first introduced, they were highly effective, often being grabbed by the thousands without any effort on the part of the author. But the success of unadvertised free promos dwindled quickly, as more and more authors began giving away their e-books away for free and as the perceived value diminished from the customer’s perspective. For a couple of years, free promos seemed to have a bad rap.

When the Kindle Countdown Deal came along, many authors who had previously used the KDP Select free promos switched to Countdown Deals. This actually helped in a couple of ways:

  • There were fewer free e-books on the market, since you can’t run a free promo during the same 90-day enrollment period in which you run a Countdown Deal.
  • Many authors raised their prices, so there were also fewer e-books priced at 99 cents and $1.99. You need a higher price point in order to take advantage of a Countdown Deal.

One consequence is that the KDP Select free promo became somewhat more effective. Fewer authors were complaining about free e-books, with fewer freebies on the market, and fewer customers were stockpiling more freebies than they could possibly read.

The free promo has never returned to its original effectiveness. In most cases, it’s not even close. But it has rebounded somewhat, and can be used effectively.

Neither the KDP Select free promo nor the Kindle Countdown Deal are likely to provide desirable results if unadvertised:

  • It can help greatly to get external promotion from BookBub, E-reader News Today, or one of the top e-book promotion sites. (BookBub is the one site where paying a hefty fee has reasonable potential. For other sites, I recommend free or very low cost, and doing research off-site before any investing.)
  • It can also help to gain free exposure from bloggers, fellow authors, or websites that share an audience similar to yours. (Here, I recommend free and organic.)

But you can find more value than just immediate sales.

For example, here are a couple of things that you can learn from running a Countdown Deal:

  • Are you considering a lower price point? Run an unadvertised Countdown Deal to test the waters. If you don’t earn more royalties during the period of the promotional price than you normally would, then you know that lowering the price isn’t the solution to your sales woes.
  • Does an Amazon Giveaway (now available to e-books from US product pages) or does AMS advertising help with short-term sales during a Countdown Deal? If you have data for a Countdown Deal where you didn’t run a giveaway or advertisement, this gives you the basis for comparison.

Sometimes, a KDP Select free promo or Countdown Deal might be geared toward branding your image as author or helping to build an initial fan base to the extent that you may be okay with a short-term loss, with your sights set toward long-term gains. (But you want to minimize any short-term losses, and you want to have effective long-term marketing in place, such a content-rich website that can generate hundreds of visitors per day after about 12 months. Otherwise, you may never recover your loss.)

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Are you getting the most out of your fantastic book cover? Let’s see…

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books/.

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books.

BOOK COVER PROMOS

If you have a great book cover, you want to take advantage of it.

While I designed most of my own book covers, my best book covers were designed by a professional. For example, the cover you see below was designed by Melissa Stevens at http://www.theillustratedauthor.net. (This is a lower resolution version for my blog.)

Book cover designed by Melissa Stevens at http://www.theillustratedauthor.net.

This cool book cover was designed by Melissa Stevens at http://www.theillustratedauthor.net.

Just imagine your cover on a big city billboard like the one below, put together by The Story Reading Ape at thestoryreadingapeblog.com/tsra-3d-books.

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books.

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books. The background image was licensed through http://shutterstock.com.

If you’re thinking, “Sure, that would be cool, but I could never afford that, and even if I could, I would never recover my investment,” then you’re missing the point.

What you can do is create 3D versions of your cover, like the one below (designed by The Story Reading Ape at thestoryreadingapeblog.com/tsra-3d-books), or put your cover in some unexpected, cool-looking place, like on a billboard in downtown Hong Kong.

This cool image was created by The Story Reading Ape at http://thestoryreadingapeblog.com/tsra-3d-books.

Take your cool book cover and make it pop even more.

Compared to the price of a typical book cover, getting a 3D promo cover can be quite reasonable. The Story Reading Ape’s services are quite affordable, in my opinion.

You can use these book promo covers:

  • on your blog
  • on your Author Central page (you can add images)
  • on bookmarks (through overnightprints.com, for example)
  • on letterhead (through overnightprints.com, for example)
  • on promotional items like t-shirts or coffee mugs
  • on exclusive items readers could win through contests
  • on Facebook, Twitter, and other forms of social media

Or you can take things a step further, and get fans to take photos of themselves doing something (zany? fun? smart?) with your book, posting the images on their own sites.

If you like the billboard idea:

  • When searching for big city billboards on stock photo sites like ShutterStock, beware that most of the results are for editorial use only. Filter the search results by clicking the option to Refine Your Search, selecting the Non-Editorial option.
  • You might want to make a disclaimer that says, to some effect, that your book isn’t really displayed on a Manhattan billboard, and that the image is for entertainment purposes only. But I’m not an attorney, so if you want legal advice, you should consult an attorney.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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See the Benefits of an Amazon Giveaway at Digital Book World

Image from ShutterStock.

Image from ShutterStock.

DIGITAL BOOK WORLD

Today, Digital Book World published my article, “The Benefits of an Amazon Giveaway for Kindle.”

“There are several possible benefits to running an Amazon Giveaway for your Kindle ebook: • Increase traffic to your product page: On average, Amazon Giveaways bring more than a 40-percent increase in traffic during…” Click here to continue reading this article at Digital Book World.

If you ordinarily enjoy reading my articles, I hope you will visit Digital Book World (at the link above) to check out this one, too.

In case you haven’t yet discovered Digital Book World, here is a brief sample of what you can find there:

  • The Expert Publishing Blog is packed with a variety of tips from multiple authors.
  • The DBW Daily (under News & Analysis) is a daily newsletter by Daniel Berkowitz. At the bottom of each, you can find helpful links to external articles.
  • The Digital Book Wire (also under News & Analysis) keeps you up-to-date with industry headlines.
  • Discover more helpful ebook publishing content under Features.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

How Much Does Amazon Pay Kindle Unlimited ALL-STARS?

All Stars

KDP SELECT ALL-STARS

I researched what Amazon pays KDP Select All-Stars for pages read in Kindle Unlimited.

(My reason for doing this is to estimate how many Kindle Unlimited subscribers there are, but that will be the subject of a coming post.)

If you want to see the Amazon KDP help page where I found my information, it’s right here:

https://kdp.amazon.com/help?topicId=A2X66QXB12WV2

Amazon presently pays about one million dollars (perhaps a little more, depending on exchange rates) in KDP Select All-Star Bonuses based on KENP pages read during the month (books must be claimed through Author Central to be eligible):

  • $500,000 is awarded to the top 100 authors for US pages read: $25,000 to the top 10, $10,000 to the 11th thru 20th, $5,000 to the 21st thru 30th, $2500 to the 31st thru 50th, and $1000 to the 51st thru 100th.
  • $90,000 is awarded to the top 100 books for US pages read: $2500 to the top 10, $1000 to the 11th thru 50th, and $500 to the 51st thru 100th. (It pays better to be a top author than to have a top book.)
  • £77,500 is awarded to the top 100 authors for UK pages read: £2000 to the top 10, £1500 to the 11th thru 20th, £750 to the 21st thru 30th, and £500 to the 31st thru 100th. (The US pays much better bonuses than the UK.)
  • £20,000 is awarded to the top 100 books for UK pages read: £500 to the top 10, £250 to the 11th thru 50th, and £100 to the 51st thru 100th.
  • €310,000 is awarded to the top 100 authors for DE pages read: €7500 to the top 10, €5000 to the 11th thru 20th, €3500 to the 21st thru 30th, €2500 to the 31st thru 50th, €1500 to the 51st thru 100th, and €500 to the 100th thru 150th. (Germany pays very well, and even pays 50 additional authors.)
  • €50,000 is awarded to the top 100 books for DE pages read: €750 to the top 10, €500 to the 11th thru 50th, and €250 to the 51st thru 100th.
  • $31,250 is awarded to the top 100 illustrated kids’ books (as Amazon deems eligible) for pages read in the US: $1000 to the top 5, $750 to the 6th thru 10th, $500 to the 11th thru 30th, $250 to the 31st thru 50th, and 150 to the 51st thru 100th.
  • £2500 is awarded to the top 100 illustrated kids’ books (as Amazon deems eligible) for pages read in the UK: £100 to the top 25.

These books and authors are already earning good money for the pages read (many of these are in the millions of pages read per month), and that’s on top of sales.

Amazon obviously throws in this incentive to encourage the top authors to keep their books enrolled in KDP Select.

You’re probably wondering: If Amazon didn’t pay roughly one million dollars in All-Star Bonuses, what impact would that have on the per-page rate? In January, it would have raised the per-page rate from $0.0041 to $0.0043. It’s probably worth it to attract the most read indie authors and books into the program, as they help to attract customers to Kindle Unlimited.

Write happy, be happy. 🙂

Chris McMullen

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Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

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