Kindle Unlimited above Half a Penny per Page 3 Months in a Row!

Image from ShutterStock.

Image from ShutterStock.

KINDLE UNLIMITED

The Kindle Unlimited KENP per-page rate for December, 2016 is $0.00524.

That makes three months in a row that it stayed above half a penny per page.

Amazingly, the per-page rate didn’t drop during the holiday season. That’s great news.

At the same time, the KDP Select Global Fund has risen from $16.3M to $16.8M.

It’s a nice trend that the global fund continues to rise, while the per-page rate is holding steady at a plateau above half a penny per page.

Copyright © 2017

Chris McMullen

Amazon KDP Supports Indie Authors—and You Can, too, through New Year’s Resolutions #PoweredByIndie

Book Butterfly

Image from ShutterStock.

WRITING RESOLUTIONS

First, a little history: Amazon KDP celebrated Indie Publishing Month a few months back. At the time, they featured a special landing page for indie books, and encouraged authors to use the #PoweredByIndie hashtag with relevant social media posts.

With the new year, Amazon Kindle is again supporting indie authors. This time, it’s through New Year’s writing resolutions.

For one, Amazon created a landing page for indie authors’ writing resolutions and recommendations for indie books (it’s worth exploring, as the page includes many books and audio books geared toward writing and publishing):

http://www.amazon.com/newyearnewstories

Also check out the Amazon KDP Facebook page this month (or any month, as you can often find publishing tips there):

http://www.facebook.com/KindleDirectPublishing

Finally—and this is where YOU come in—Amazon is encouraging indie authors to use the #PoweredByIndie hashtag on relevant social media posts, namely your own writing resolutions and indie book recommendations.

This is a great time to show your support for indie publishing.

  • What are your writing resolutions for the new year?
  • Which indie books would you recommend?

Help readers discover #GreatContent (another cool hashtag) among the world of indie books.

HAPPY 2017!

Chris McMullen

Copyright © 2017

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section.

Kindle Unlimited Per-page Rates for 2016

ku-per-page-2016

Kindle Unlimited rates (in dollars) for KENP pages read in 2016

WHAT DID KINDLE UNLIMITED PAY FOR PAGES READ IN 2016?

In 2016, Kindle Unlimited began by paying just over $0.004 per KENP page read, but finished strong, paying over $0.005 per KENP page read in the final months, showing a steady increase over the last four months.

Here is a breakdown by month, from January, 2016 thru November, 2016 (in dollars):

January 0.00411
February 0.00479
March 0.004779
April 0.004957
May 0.004686
June 0.004925
July 0.00481
August 0.004575
September 0.00497
October 0.00519
November 0.005375

The KDP Select Global Fund showed continued growth throughout the year (the following figures are in millions of dollars):

January 15
February 14
March 14.9
April 14.9
May 15.3
June 15.4
July 15.5
August 15.8
September 15.9
October 16.2
November 16.3

This means that Amazon is paying approximately $186,000,000 in royalties for Kindle Unlimited (and Amazon Prime) pages read in 2016, just for KDP Select books (the traditionally published books in Kindle Unlimited evidently receive a separate payout), and that’s on top of the royalties that they receive for sales.

Actually, Amazon paid even more money because on top of the $186,000,000 they also pay All-Star bonuses (when I inquired, KDP informed me that the All-Star bonuses are paid separate from the global fund).

Paying nearly $200 million in royalties for borrows (primarily) through Kindle Unlimited, this is a very significant share of the royalties paid for e-books.

The KDP Select Global Fund continues to rise (now over $16 million per month), and the per-page rate has also steadily risen the past four months. This data suggests that Kindle Unlimited is growing stronger. Of course, the number of e-books enrolled in Kindle Unlimited also continues to rise (across most categories) significantly.

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section.

Kindle Unlimited Back Above Half a Penny Per Page

Image from ShutterStock.

Image from ShutterStock.

KINDLE UNLIMITED

I remember, many months ago, when the Kindle Unlimited per-page rate first dropped below half a penny per page. This was early after the switch to paying for pages read.

There were many prophecies that it would continue to plunge deeper and deeper and would soon be worthless.

Yet many months later, it has again exceeded half a penny per page (though barely). Not only that, the KENP read rate has held fairly steady for eight months.

All the while, the KDP Select Global Fund has climbed up to $16.2 million, though it had been several million lower when the transition to pages read was made.

Both are signs that Kindle Unlimited is thriving.

Update:  If you’re looking for the exact figure, it is $0.005189724 per KENP read.

Chris McMullen

Copyright © 2016

Celebrate Great Indie Writing #PoweredByIndie

Badge

CELEBRATE GREAT INDIE BOOKS

Indie authors often support one another.

Wouldn’t it be wonderful if a giant company with huge marketing power took a month to highlight many wonderful indie authors?

We all know that Amazon gave indie authors a chance when they opened the self-publishing door. And Amazon occasionally highlights indie author success stories.

But now Amazon is actually celebrating great indie books for the month of October.

Check out Amazon’s Powered By Indie page:

  • Visit www.amazon.com/poweredbyindie.
  • Note the image text: Celebrating great writing.
  • There are 4905 Kindle e-books listed, including 154 new releases (and 5 coming soon).
  • Only about 1/3 are in Kindle Unlimited.

YOU, too, can celebrate great indie writing:

  • Use the #PoweredByIndie hashtag when you post related tweets (select stories will be shared).
  • This is a great time to post a list of indie books that you’ve enjoyed.
  • Or post what you love about being an indie author.
  • Share Amazon’s Powered By Indie webpage with other authors (and readers).
  • Read, read, read. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section.

What Does Your AUTHOR PICTURE Say about You?

author-picture

IS YOUR AUTHOR PHOTO SENDING THE RIGHT MESSAGE?

This is the question that authors should be asking when trying to find or create a good author picture.

Your author pic can:

  • help to reinforce the message that your product page conveys
  • help to lend credibility at the time of purchase
  • help with author branding

DOES YOUR AUTHOR PICTURE REALLY MATTER?

The picture shown next to the author’s biography is worth some thought, time, and effort. I’m not saying that customers are out to scrutinize the author page. But when customers do encounter the author photo, it can play a valuable role:

  • When I’m looking at a product page and I feel undecided, while I’m thinking it over, I continue browsing the product page. As I scroll down, I naturally see the author’s photo. Sometimes, I see the photo, and it sends a great visual message (see below for examples). But sometimes a golden opportunity is lost. When a customer is on the fence about buying your book, you want to send the right message to the customer.
  • When I want to find more books by the author, I find the author page. In addition to finding a list of other books, I see the author picture. This visual message comes at another pivotal moment, where I’m thinking about buying more books from the author.
  • I often find the author’s photo when I reach the end of a book. This is yet another occasion where I may be thinking about finding more of the author’s books.
  • And for all you authors who have blogs and social media, I see your author pictures several times every day. A good author picture is a valuable part of your branding process.

In the past, I have experimented with my author photo, and found that it could make a very significant impact on sales. One time I put up a picture that cut the daily sales on most of my books way down (while for two books that were related to the picture, sales went up). When I put the original picture back up, sales immediately returned to normal. A few weeks later, I found what I believed was a better picture, and sales improved significantly.

But there have been a couple of times where a new picture scarcely made a difference. It depends on the pictures. Sometimes two different pictures make roughly the same impact on the customer.

The right picture can help to send the right message, and if everything else on your product page is favorable, it can make a difference. On the other hand, the wrong picture can deter sales.

SAMPLE MESSAGES

Here are some messages that an author picture can convey visually to customers:

  • This author looks knowledgeable. This is a great message for nonfiction authors.
  • This author looks businesslike.
  • This author appears family oriented. This can make a difference if your target audience includes parents (that’s the case with children‘s authors).
  • This author seems funny. Important for authors of humorous books.
  • This author has personality. This depends strongly on your audience. With most nonfiction, for example, you want to convey professionalism and be taken seriously: You don’t want too much personality to take away from that. But with some fiction genres and a few nonfiction subjects, some degree of personality can add the right touch. This is the kind of thing I would experiment with to try to get it right.
  • This author has experience. This is often important with both fiction and nonfiction (and the younger the author’s appearance, the harder this is to convey).

There are many other kinds of messages that an author picture can send. The first question to ask is, what message do you want your author picture to send. Then you want to work to create an author picture that sends the desired message. Finally, you need to get feedback from your target audience to find out if your author picture accomplishes the task.

FEEDBACK

You need to ask fans, prospective readers, followers, etc. the following question:

“What’s the first word that comes to your mind when you see my author picture?”

Don’t make it multiple choice. Don’t plant the word you have in their head. If most of your audience immediately says (with a positive reaction) the word you have in mind, you nailed it.

MORE TIPS

  • Change up your author picture when sales are slow. Don’t mess with your Author Central page when things are going well.
  • When you create your author picture, you need to consider such things as lighting, shadows, resolution, aspect ratio, red-eye, bags under your eyes, five o’clock shadow (not necessarily bad), your hair, camera angle, how close to the camera to stand, how much to zoom in or out, what the background looks like and how it works with you and your clothing, etc. Use a search engine to learn more about the art of creating an author photo.
  • Take several pictures and carefully sort through them. Don’t be afraid to start over.
  • You don’t necessarily need a photo or a picture of yourself. I’ve seen many alternatives (some good, some not so much). You might find a picture of an item related to the kinds of books that you write. You might use a variation of your cover or logo. If you absolutely don’t want to show your own face (or if you use a pen name and want to remain anonymous), there are options out there.
  • Spend some time browsing Author Central photos of other authors. You will see a variety of ideas, and you may learn from a few mistakes, too. Something you see might give you inspiration for your own picture.

AUTHOR CENTRAL

At Amazon’s Author Central (available in the US, UK, and a few other countries, but not all of them—and you must visit each separately), you can do more than just add a photo. A complete Author Central page can be impressive:

  • author picture
  • author biography
  • author video (you can’t show book trailers on the product page, but you can have a trailer on your author page)
  • from the author (several possibilities and ways to utilize this space)
  • pictures of your author books at the top (in addition to the vertical list; this is automatic)
  • additional author pictures and recent blog feeds under the top row of covers

EXAMPLE AUTHOR PAGES

Following are a few examples of author pages. Note how mine ends with just my name and not all the funny numbers that show up by default: You can do this from the Author Page tab (look for Author Page URL). This is great for business cards or other places where customers can’t click on a link, but must manually type it in later.

There are many other authors whom I know who have great author pages. Let me apologize to all of you whose name isn’t on my list.

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section.

What Did Kindle Unlimited Pay per Page in August, 2016?

Image from ShutterStock.

Image from ShutterStock.

KINDLE UNLIMITED PER PAGE-RATE FOR AUGUST, 2016

The Kindle Unlimited per-page rate dropped slightly, down to $0.004575 per KENP page read for August, 2016 (compared to $0.00481 for July).

There have been small fluctuations, both up and down, for the past several months.

It has held fairly steady for 2016 (while up considerably from $0.04 in January).

The KDP Select Global Fund was $15.8M for August, 2016, slightly higher than each of the past few months.

Write happy, be happy. :-)

Chris McMullen

Per-Page Rate Back Up for June, 2016 (Kindle Unlimited)

KINDLE UNLIMITED PER-PAGE RATE FOR JUNE, 2016

Kindle Unlimited paid $0.004925 per page read, which is up 5% from May’s rate of $0.004686, almost back to April’s rate of $0.00495663.

The per-page rate has flip-flopped up and down 5% every month since March, but every month has been considerably higher than January’s rate of $0.00411.

The KDP Select Global Fund for June was $15.4M for June, 2016, slightly higher than May’s $15.3M.

To see the payout in other countries, see here:

http://the-digital-reader.com/2016/07/17/kindle-unlimited-payout-funding-jumps-in-june-2016/

What does all this mean?

  • The per-page rate has held fairly stable for half a year, between $0.0045 and $0.0050 per page.
  • The per-page rate has risen as high as 5% on multiple occasions. So while it occasionally dips as much as 5%, it rises almost as often.
  • There was a tendency for the per-page rate to dip initially, which also happened when Prime borrows were first introduced, and also happened when Kindle Unlimited was first introduced, but both of those programs stabilized after the first handful of months. It appears that Kindle Unlimited v2.0 has finally reached a point of stability.
  • Kindle Unlimited is thriving. Amazon is paying $15M per month in royalties just for pages read (and that’s on top of All-Star bonuses). The KDP Select Global Fund is still on the rise.
  • Since the Global Fund continues to rise, whereas the per-page rate appears to have stabilized, it looks like the Kindle Unlimited program continues to grow.

Write happy, be happy. :-)

Chris McMullen

How Much Did Kindle Unlimited Pay per Page Read in April, 2016? (Good News)

Image from ShutterStock.

Image from ShutterStock.

KINDLE UNLIMITED PAGES READ: APRIL, 2016

The Kindle Unlimited per-page rate improved nearly 4% up to $0.00495663 for April, 2016. (Compare this to $0.00477885 for March, 2016.)

This is up 21% over January’s rate of $0.00411. A nice trend.

The KDP Select Global Fund held steady at $14.9M for April, 2016 (identical to March).

The improved per-page rate and steady global fund are positive indicators. The nearly $15M per month global fund is a huge amount paid out in royalties to indie authors (and that’s on top of royalties for sales). The per-page rate has almost returned to half a penny per page. When many critics have predicted a drop below $0.004 to come fast, the payment has nearly returned to $0.005.

These trends are consistent with seasonal effects of the original Kindle Unlimited version as well as the original Prime KOLL borrows back before Kindle Unlimited was introduced. The payments for borrows were always lower during the holidays and increased significantly afterward.

In other countries:

  • United Kingdom: £0.00315 per page (British pounds).
  • Germany: €0.00333 per page (Euro).
  • Canada: $0.00487 per page (Canadian dollars).
  • India: ₹0.108 per page (Indian rupees).
  • Brazil: R$0.0114 per page (Brazilian Real).

Write happy, be happy. :-)

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section.

Kindle Unlimited Pages Read: March, 2016

Kindle Image

KINDLE UNLIMITED PAGES READ: MARCH, 2016

The Kindle Unlimited per-page rate held steady at $0.00477885 for March, 2016. It’s nearly identical to the $0.00479 for February, 2016.

Both February and March are up considerably (about 17%) over January’s rate of $0.00411.

So it’s nice to see the per-page rate hold steady at about $0.0048 per page.

There is more good news: The KDP Select Global Fund increased to $14.9M for March, 2016, up 6% from February’s $14M.

This combination is a good sign. Ordinarily, the Global Fund increases when the per-page rate decreases, and the Global Fund decreases when the per-page rate increases. The per-page rate and Global Fund usually exhibit inverse behavior, as shown here.

This time, the per-page rate held steady while the Global Fund increased 6%. Amazon paid $900,000 more in March compared to February, and they paid it at the same per-page rate.

What does this mean? It means that more pages were read in March, and Amazon didn’t reduce the per-page rate to compensate. It’s probably a sign of more Kindle Unlimited subscriptions.

With KDP Select books earning $14.9M in royalties per month just from Kindle Unlimited and Amazon Prime borrows, it’s clear that Kindle Unlimited has become a huge market. Any book not enrolled in KDP Select is missing out on this $15M per month market share, and needs to make up the difference through other venues. Not an easy task, though sales and even borrows usually don’t come easily.

The Kindle Unlimited market itself is highly competitive, with 1.3M books vying for a share of the approximately $15M monthly Global Fund. (But vying against 1.3M books for a slice of $15M is better than vying against 4.4M e-books for sales. The market for sales is much tougher than the market for borrows. The borrows actually help with potential sales, as each borrow helps sales rank.)

This means the average KDP Select book earns about $11 per month from borrows ($15M divided by 1.3M books), though hardly any books actually draw in this exact average. The top books, the KDP Select All-Stars, see a million or more pages read in many cases.

If your book gets over 2300 pages read per month, it’s doing better than the average KDP Select book. (That’s how many pages read it takes to earn the average $11 per month.)

A few other countries:

  • United Kingdom: £0.00303 per page (British pounds). Almost identical to February.
  • Canada: $0.0047 per page (Canadian dollars).
  • India: ₹0.1 per page (Indian rupees).

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Comments

Click here to jump to the comments section.