Can you use an Amazon logo or frame your book in a Kindle?

Amazon, Kindle, and Fire and all related logos are trademarks of, Inc. or its affiliates.

Amazon, Kindle, and Fire and all related logos are trademarks of, Inc. or its affiliates.


Did you know that authors can use Amazon Kindle logos and device images to advertise their book on another website provided, of course, that they first read and follow the guidelines for using them?

Amazon even provides the image files for their logos and device images for you to use.

I got this straight from the horse’s mouth, and you can easily confirm it. Visit this KDP help page. Click the Kindle Brand Use Guidelines link.

Before you use the Amazon Kindle logos or device images, read the Kindle Brand Use Tagging and Framing Guidelines.

Also, read the Amazon Brand Use Terms and Conditions, available here.

Of particular note are these rules:

  • You must include a trademark notice, such as, “Amazon, Kindle, and Fire and all related logos are trademarks of, Inc. or its affiliates.” Amazon tells you what language to use in their Amazon Brand Use Terms & Conditions.
  • If using the logo or image for a giveaway, you must also include the following disclaimer: “Amazon devices are given away on behalf of <company>. Amazon is not a sponsor of this <contest / promotion / event>.
  • Use an approved Amazon provided image file (see below for a link to a page with these image files).
  • Write something like, “Available on Amazon” beside the logo. Amazon also offers approved image files for these badges (see below for a link).
  • To frame your book in a Kindle device, you must use an actual photograph of a device. Amazon supplies these image files, too (see below for a link).
  • Your Kindle e-book must be available for purchase at Amazon and must work on the Kindle device.
  • If you follow the Tagging and Framing Guidelines, your use is pre-approved (so you can skip Step 1 of the Terms & Conditions, as noted in Step 3).
  • Obviously, your use must be in a way that reflects favorably upon both Amazon and the Kindle device.


You can find Amazon’s approved image files here:

Click on the Download link or click on the image to open it full-screen with high resolution before you save the image (right-click and select Save Image As). (Don’t right-click on the tiny image or you get a small low-resolution image. Open it full-screen before you save it.) Then you can take an actual page from your book (such as the first page which shows your front cover) and place it on the screen (provided that the result appears exactly as it will when a customer views it on an actual device). Remember to include the words “Available on Amazon Kindle” or use one of the approved badges with similar wording.

If you also wish to link to your book’s product page at Amazon, visit your book’s detail page and look for the Share link near the pricing and purchasing area on the right-hand side of the page. The pop-up window provides a short link to your book, such as This compact link can be quite handy.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

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