COUNTDOWN DEALS: HOW WILL ANYONE FIND THEM?
Yesterday, I saw this cool banner on the top of Amazon’s homepage, advertising Kindle Countdown Deals.
When I clicked on it, I was taken to the Countdown Deal homepage.
I thought this was pretty cool. It’s a small step (not too small—advertised on Amazon’s homepage) toward helping publicize Kindle Countdown Deals.
This is good news for authors with books in KDP Select.
I noticed that 6 of the books on the first page of the Countdown Deals had the #1 bestseller tag. Obviously, some authors are making effective use of this promotional tool.
And the top selling books that happened to have Countdown Deals running yesterday probably received a nice boost from Amazon’s ad.
It’s a nice step in the right direction. I actually sent a suggestion into Amazon about this about a week ago.
Countdown Deals need more publicity. How does anyone find them?
Well, you could find the book itself, then you see it’s on sale and maybe feel more compelled to purchase the book.
But you’d really like to attract customers who wouldn’t have otherwise discovered the book. That’s the goal.
Of course, it helps if you advertise it on BookBub, E-reader News Today, or one of several other similar services. See a list here.
Yet Amazon is where you really want your Countdown Deal advertised. KDP advertises that one of the benefits of KDP Select is that the Countdown Deals are advertised on Amazon.
They are, just not as well as they could be.
Where are they? Visit Amazon’s homepage. Hover over Shop by Department, hover over Books & Audible, and click Kindle Books.
Look under Kindle Book Deals. You’ll usually find Countdown Deals on the list.
But here’s the problem. Imagine you’re a customer who has no idea what a Countdown Deal is. Here are the options that you see:
- Kindle Daily Deals. (Sounds good, right?)
- Monthly Deals, $3.99 or less. (Low prices, sounds good, too.)
- 50 Kindle Books for $2 each. (Great price, that’s enticing.)
- Kindle Countdown Deals. (What on earth is that?)
- 30 Kids’ Books for $1. (Great price again.)
You see the problem: Kindle Countdown Deals has the least compelling name on the list. It doesn’t mention price, % off, and it doesn’t sound like a good deal.
But many of the Countdown Deals are 99 cents or $1.99, with discounts of 50% to 90% off. The deals are a lot better than the name suggests. So what’s to attract Kindle customers to this option?
I feel like it could be merchandised better. I think Amazon wants to help KDP Select books (at least, those with better potential to engage readers), and wants to attract indie authors into KDP Select. So why not merchandise this better? There is an opportunity here.
This advertisement on their homepage is a good sign. It shows that Amazon wants to help merchandise KDP Select books and make the program more compelling for authors.
If you want to check out some Kindle Countdown Deals, click here to visit Amazon’s Countdown Deal page.
Write happy, be happy. 🙂
Copyright © 2015
Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
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