Promoting Scary Books


‘Tis the season to dress like a zombie and scare up some sales.

Even if your book doesn’t relate to Halloween, it’s a great time to read scary books.

Here are a few ideas to get your brain churning:

  • Create an event. It could be a zombie run, or it could be a Halloween bash. Here is an example of a Halloween-related event at Facebook:
  • Contact local newspapers with a press release. An article mentioning your book in the context of Halloween helps to stir interest in Halloween among the community, which actually helps local businesses. If you want to get your book in the news, you have to try, and you have to come up with an angle that makes it newsworthy.
  • Join or start a group that features horror, scary books, Halloween, or a related topic. Facebook has groups, for example.
  • Tweet with relevant hashtags, like #Zombie for a zombie book, or #Halloween. Research hashtags. Find authors who are highly successful with Twitter and ask for suggestions.
  • Get together with other authors who have scary books. You might be able to find creative ways to promote the group of books, and you might feel more comfortable with this than self-promoting just your own book. I recently added a Scary Books page to my blog: (Want on the list? Use the Contact Me button on my blog.)
  • How about a cool scary bookmark—one that doesn’t look like an advertisement, but does mention your book?

Chris McMullen

Copyright © 2014 Chris McMullen, Author of Self-Publishing with Amazon (Boxed Set: 4 Books in 1)

Now available for pre-order for Kindle:

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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