You probably have an about the author section in the back of your book with your photo, biography, and links to your online sites.
Do you just have a list of websites, including your blog, Facebook page, Twitter, fan page, email newsletter, or other websites? Or do you also include a little more.
Here’s what you should consider adding, if you don’t already have it: a reason.
Why should the reader or fan visit the page?
If you can concisely provide a compelling reason for people to visit your sites, this can improve the chances that they will check them out.
Compare these examples.
- Chris McMullen
- blog: www.chrismcmullen.wordpress.com
- Facebook: www.facebook.com/pages/Chris-Mcmullen/390266614410127
- Twitter: twitter.com/ChrisDMcMullen
- Chris McMullen
- Find free publishing resources at www.chrismcmullen.wordpress.com
If I include the latter in a book related to self-publishing, it’s more likely to stimulate interest in my blog.
Here are some more examples:
- Visit my fan page at ___ to view maps and to read bonus material.
- Sign up for my email newsletter at ___ to learn about new releases and special sale prices.
- Check out my author website at ___ to see character sketches and learn how the book came about.
- Read poetry and romantic short stories on my blog at ___.
- Download a free PDF booklet with 100 book marketing ideas from my website, ___.
Of course, instead of ‘my’ you can write your name (with the apostrophe and s).
Think beyond the about the author section of your books. Anywhere you provide a link to one of your sites, consider including a concise note of what to expect.
On the other hand, if there isn’t likely to be anything of interest, don’t add a reason. For example, if your Twitter page is identical to your blog posts, provide a reason to visit your blog, but simply say, “or follow me at Twitter at ___.”
Also, don’t hype it up to make it sound better than it is. If people make a trip to your site and see something different from what they were expecting, probably all you did was waste their time and cause some frustration.
I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:
Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers