What’s the Best Thing about Read Tuesday?

Read Tuesday

Read Tuesday will be a great opportunity for readers to find a wide selection of books with amazing one-day sale prices. It will be a huge event like Black Friday or Cyber Monday.

Although the discounts and selection of books will be incredible, to me that’s not the best thing about Read Tuesday. I am looking forward to a lot of shopping on Read Tuesday, though.

Read Tuesday will also be a great way to buy gifts for people who love to read books and e-books. Customers can gift e-books – or buy print books to wrap up – at great saving in time for the holidays.

Although the savings will be splendid and the books will make nice gifts, to me that’s not the best thing about Tuesday. I am looking forward to gifting books on Read Tuesday, though.

Read Tuesday will also be a great promotional opportunity for authors and small publishers. By participating in the event, authors can promote their own books while simultaneously promoting the Read Tuesday event.

Although the promotional potential for authors and small publishers will be wonderful, to me that’s not the best thing about Read Tuesday either. I am looking forward to participating on Read Tuesday, though.

So what is the best thing about Read Tuesday?

To me, it’s the nature of the event and how it came about.

Stores usually plan sales events. They sell the products. They control the prices. They do the advertising. Black Friday and Cyber Monday are orchestrated by giant businesses.

Most authors and publishers don’t get much out of Black Friday or Cyber Monday. Most customers are buying electronics, toys, tools, and clothes. Hardly any books will have better prices than normal. If there are, they are probably bestsellers.

Read Tuesday is totally different. This event isn’t orchestrated by big businesses. The idea didn’t even originate from a store. It didn’t come from a publisher. It didn’t come from a bestselling author.

Read Tuesday shows that a very large number of independent authors and publishers can get together and coordinate their efforts to create a huge event.

It’s a chance for us to show what we can do when we put our minds to it; what we can do when we get involved. Individually, we may be small, but together we can thrive.

This event can be huge and it can be professional. I feel that this is an important message.

You don’t have to be a big business, a store, a publisher, or a bestselling author to be highly professional. Anyone can choose to be professional. We can choose to make the Read Tuesday event professional and a huge success.

To me, the best thing about Read Tuesday is the opportunity for thousands of authors to get together and show what we can accomplish together.

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)

6 comments on “What’s the Best Thing about Read Tuesday?

    • Tuesday, December 10. There are different ways for a book to participate: (1) Temporary price reduction of e-book. If regularly $2.99, for example, you could discount it to $1.99 or 99 cents (provided that the file size isn’t too big, you can do this at Kindle; Select doesn’t matter). (2) Free for a day through KDP Select. It’s not necessary to be free to participate, but if the book is already 99 cents (or as low as the file size permits), it’s hard to get lower. (3) Temporary price reduction of paperback. (4) It doesn’t have to be at Amazon. You can give an eStore coupon. You can sell books or e-books directly from your website. There are endless options. If you can find a way to have your book on sale on Read Tuesday, you can participate. 🙂

  1. The best thing about Read Tuesday? Jello shots, definitely the jello shots.

    Seriously, though, I think this is a great way to publicize self-published authors in general. Yes, it would be great to get a lot of sales, but the most exciting thing to me is that this is something that author are doing on our own, not a publisher or a bookstore chain, or a marketer, but the authors going directly to the customers.

    That’s huge. This is a way to tell readers that they can go straight to the source.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s