Imagine that you are shopping for a Halloween book – ghost stories or puzzles with a Halloween theme, for example. You find a book that catches your interest and pull up the blurb. How would you react if the blurb reads with a Halloween theme? For example, the description may include phrases of the sort, “will chill you to the bone,” “great for entertaining vampires,” or “ghosts may or may not be included with purchase.”
When you explore the Look Inside, the copyright statement might include a remark like, “If you copy any portion of this book without the author’s express written consent, you will be cursed for thirteen years.”
Or maybe you’re buying a romantic nonfiction relationship book, where the copyright statement includes a statement like, “If you abide by the terms of this copyright agreement, the author will love and cherish you always and forever.”
An author of a Christmas-related book might include “Ho! Ho! Ho! Merry Christmas!” and other holiday remarks on all online posts in the fourth quarter, and wear a Santa hat for personal marketing endeavors.
The end of a humorous book might suggest that if readers leave any reviews, to please consider trying to make their reviews funny. Or if they tell any friends about the book, try to do so in a funny way. That is, the author may even try to carry the theme into the fans. Why not? Look at the Trekkies.
What if a zombie apocalypse novelist uses make-up to look the part at a signing or reading? Or for a vampire book, just imagine the author being wheeled onto the stage, riding in a coffin.
Is this going too far? Does it convey the author’s passion? If an author can make boring statements on the copyright page enjoyable to read, does that bode well for the rest of the book? Are such samples of creativity good?
What do you think?
Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)